The three Monday-morning headaches we optimize away. If you run a wineries & tasting rooms business, you've probably had all three this quarter.
A table that doesn't show at noon is a lost $180 of tasting revenue. TripStub takes a refundable deposit at booking; no-show fee is automated; conversions to paid visits jump 15-20%.
Visitors willing to buy the tasting are the most likely to join your club. TripStub attaches a wine-club signup option to the tasting checkout — one click, card-on-file captured, first shipment scheduled.
Fortune 500 offsites want a custom menu, a private room, and a fixed price. TripStub lets you build a quote in 2 minutes, email it with a one-click accept link, and invoice after the event.
"Reservations with deposits to reduce no-shows. Wine club attachment at checkout so first-time visitors convert. Corporate group bookings that are actually quotable without email ping-pong. That's what a winery needs from a booking platform."
— Composite winery operator, Recurring theme from our tasting-room operator interviews
Every feature below is in the free plan. No 'enterprise tier' that gates the capability you need once you start growing.
Tasting flight products
Standard / reserve / library flights each with different pricing, tasting pours, and cheese-pairing add-ons. Same schedule, different products.
Refundable deposits
Pre-auth at booking (Stripe hold). Charge if no-show, release if they show up. Configurable per product — the library tasting can have a $40 hold; the patio tasting can have none.
Wine club attachment
Checkout upsell: 'Add wine club — ship quarterly' with your signup flow. Card-on-file carries over to future club charges.
Private event + corporate quoting
Quote link with expiration. One-click book. Invoice-after pattern for corporate accounts (net-30 terms configurable per customer).
Add-ons: cheese, charcuterie, souvenir glass
Optional line items at checkout. Inventory-tracked (limited quantity per session) so you don't oversell the last cheese board.
Pickup-window management
Case pickups for club members — bookable windows with 15-minute slots, your team sees who's scheduled when.
Push inventory once. Let availability fan out to the channel managers and OTAs your travelers already use.
Wine-region tourism boards
OpenTable / Resy for tasting reservations
Own-site booking
Google Things to Do
Local concierge partnerships
Facebook Events
Before you publicize a new tasting or event, soft-launch to your existing wine-club list via a private-link product. TripStub lets you create a product that's only discoverable via the exact URL — no public listing, no SEO — so your highest-LTV customers get first access.
Run the numbers on your actual volume. Most operators we talk to save $8k–$35k/year just by skipping the per-booking fee.