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Comparison

TripStub vs Viator

Viator is an OTA — a distribution channel. TripStub is your back-office platform. Most operators use both, but with a very different balance of bookings once TripStub is in place.

Short version

Viator is where travelers shop. TripStub is where you run your business. The question isn't 'which one' — it's 'how much of your revenue should pass through a 20% commission when you could run your own direct channel for free?'

Viator's strengths
  • Massive traveler demand — a real acquisition channel
  • Trusted brand with reviews and search presence
  • Simple listing flow — you don't run your own site
  • Managed payments, disputes, and customer service on their side
Where TripStub is different
  • You keep 100% of direct-site revenue (vs 70–85% through Viator)
  • You own the customer relationship and email list
  • You set the price — no rate parity enforcement
  • Full operator toolkit — not just a listing surface
  • Connects to Viator from TripStub — both can coexist, with TripStub as the brain
Feature by feature

What each gives you

Side-by-side capabilities. We flag where we're different (brand tint) and where the other side has the edge — honestly.

Capability
TripStub
Viator

Your revenue share

Different approach

100%

70 – 85% (15–30% commission)

Direct traveler discovery

They do it differently

TripStub marketplace (launching)

Enormous — the main reason to list

Customer relationship

Different approach

Yours; own the email, the follow-up, the repeat

Mostly theirs — limited direct contact

Own-domain storefront

Different approach

Included

Not applicable

Gate check-in, inventory, vouchers

Different approach

Full back-office included

Not their product

Payments handled for you

Comparable

Via Stripe / Adyen

Fully managed by Viator

Listing on Viator

They do it differently

Via connector

Native

Pricing flexibility

Different approach

You set the price; free

Rate-parity enforced

Your cost

The math, side by side.

Here's the honest math for a small operator running 100 bookings / month at $80 avg.

TripStub

You

Monthly

$0 / mo

Per booking

$0

Est. annual

$0

  • Every capability
  • Unlimited everything
  • Full API access
  • Email support

Typical SaaS

Monthly

$99 – $499 / mo

Per booking

0 – 2%

Est. annual

~$2,400 – $8,000

  • Core features
  • Limited integrations
  • Custom channels (paid add-on)
  • Advanced reporting (top tier)

OTA commission model

Monthly

$0 / mo

Per booking

15 – 30%

Est. annual

~$14,400 – $28,800

  • Marketplace traffic
  • You own the customer? No.
  • You set the price? Not really.

Your savings, calculated

Plug in your numbers. The math is transparent — no pop-up, no email gate.

Bookings per month

50
500
1.5k

Average booking value

$50
$150
$350

Annual revenue

$122,400

120 × $85 × 12

22% OTA commission

$26,928

+ $3,588 SaaS

TripStub annual cost

=$0

Every capability included

Estimated annual savings on TripStub

$30,516

25% of revenue kept

Assumptions: 22% is the midpoint of typical OTA commissions (15–30%); $299/mo is the median for SaaS booking platforms in this category. Your actuals will vary. TripStub itself remains $0 regardless.

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